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Real Life = Work Life + Mom Life

In this week’s small business success story, we highlight Executive Leadership Coach and sole proprietor Amber Setter. Amber is a Professional Certified Coach (PCC) who works with executives and other professionals to help them navigate life transitions.

When the stay at home order was issued Amber’s mom-life and work-life collided. Like many parents, she was suddenly juggling work and family 24/7. She found that many of her clients were experiencing the same problems and her services were needed more than ever.

Amber says while her clients vary, she’s hearing a common refrain. “Our illusion of control is broken. People are being more self-reflective for a moment,” said Amber. She says clients are starting to prioritize and look at what they can and cannot live without.

As for Amber, she’s come up with a game plan for how she handles the stay at home order. Because things are changing so quickly, Amber reevaluates her business needs every week. She knows that being open to flexibility and anchoring back to goals is key to managing in the new normal. She makes every effort to work smarter, not harder.

Amber makes it a point to take care of herself. She sleeps a little more and sets aside time to make decisions during moments of stillness, away from outside influences.

Most of all, Amber hasn’t changed the overall game plan of her business just yet. She keeps her eyes on the horizon, while still being cognizant of the present.

To find out more about Amber, check out this article she wrote for CalCPA aimed at early career professionals.

For a look at some of the other small business professionals we know that are thriving during these difficult times, check out our features on Killroy Pest Control, Wine and Liquor Mart, and Sift+Pour Bakery.

Lately, we’ve been focusing on small businesses that have figured out how to navigate these unprecedented times. We talked to Elizabeth at Sift+Pour Bakery who created a social distancing survival kit to help bring in a new stream of revenue and Frank and Peggy Tavarez, who completely pivoted the Wine and Liquor Mart to a virtual sales space to make sure they were following social distancing guidelines.

Killroy Pest Control Family Run Silicon Valley Business

Courtesy: Killroy Pest Control

This week, we look at essential business Killroy Pest Control, which has served Silicon Valley for more than six decades. Lynn Olavarri-Schmidt and Richard Schmidt have seen almost every economic twist and turn imaginable while running Killroy Pest Control in Campbell, CA. So they knew what to do when business in California stopped because of the stay at home order.

Even as an essential business that deals with pests such as roach, spider, and rodent control, Killroy found itself with no revenue coming in. Lynn and Richard sent everyone home and began formulating a game plan for the coming weeks. They contacted customers to make sure the demand was still there. They adjusted the office to adhere to social distancing guidelines.

Employees now take trucks home and go directly to customers instead of meeting in a centralized location. Administrative staff have laptops and home offices to do their work. They now email bills to customers instead of sending them via mail or delivering them in person.

Four weeks later and the essential business is running at about 75% to 80%. Lynn and Richard are already looking at new potential business avenues so Killroy can be #buildbackbetter when the order is lifted. They say the changes have worked, but they’re hoping to be back to the old ways soon. Social distancing has forced them to cut one of the most important aspects of their business, the camaraderie.

Great job Lynn, Richard, and the entire Killroy family!